For a long time, we fed our pets the way most people do. Feed simple, easy, consistent dry dog food. Kibble. Don't overthink it.
Feeding became boring, mundane and repetitive for us and our dogs. This couldn’t be the life we wanted for our companions. So we started asking questions and digging deeper.
The more we learned about pet nutrition, the more uncomfortable we got with what we were feeding our pets. Vague ingredients. Meat meals. Meat by-products. Preservatives, additives, flavor enhancers, coloring. A manufacturing process so heavily processed it barely resembles food. And the same brands sponsoring every vet clinic you walk into.
We're not here to villainize anyone. But sure did we feel like we let our pets down. That guilt of realizing you could have been doing better, sooner, stays with you.
Then one day we stumbled upon Rodney Habib's TED Talk, Why Don't Dogs Live Forever?, and the documentary Pet Fooled, featuring Dr. Barbara Royal and Dr. Karen Becker. (If you haven't watched them, pls do yourself a favor. Its eye opening!).
From there, we went deep into pet nutrition. Into ingredients, research, and the philosophy behind how we feed our animals versus how we feed ourselves. That search led us to deep diving into the realm of functional mushrooms. Ingredients with centuries of traditional use and a growing body of modern research behind them. Paired with clean proteins and real whole foods, they became the foundation of everything HOLY CAP is built on.
The concept is simple. Create products that use transparent, functional ingredients, the best nature can provide, in a format easy enough to fit into any daily routine. Make it as easy as possible to integrate better ingredients into our pets diet, every day.
That's HOLY CAP. And that's why we're here.
If any of this sounds familiar, you're in the right place! We're going to keep sharing what we learn, what we're building, the ups, the downs and everything in between. Join us on our journey.
Mush Love,
Brian & Rosa
